Pigeon Hole Productions was founded on the back of the question, “What else can video game industry professionals do with their skills outside of making pure entertainment?” The first exploration into the answer was a project in partnership with The Salk Institute in San Diego involving the work of vision scientist Dr. Sergei Gepshtein.
Using game technology and engagement, Decisiontry was created to study the effects of decision-making through simple choices and gameplay. The study was features in PLOS Computational Biology magazine as well as featured in an interview with Trisha Williams at Wharton People Analytics Conference.
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