What Is 30 Second Designer?

30 Second Designer is a collection of design rules for designers of all types. Each defines an aspect or a process that you, the designer, can immediately put into use in your own practice.

This week the topic is:


​Narrative Collaboration

Storytellers of all types were in complete control of their craft for most of history until 1974. That year a quiet revolution happened in the Midwest of the United States when Gary Gygax and Dave Arneson created a set of narrative rules called Dungeons & Dragons.

Within the structure of the game, stories became COLLABORATIVE. Storytellers became world builders who guide players in the creation of their own narrative. The audience and the creator now had a way to build stories together.

  • Past -1974: Explicit Narrative 
  • 1974 – 2007: Experimental Period 
  • 2007 – Future: Narrative Collaboration

Summary: In a world filled with stories and storytellers, the best narrative is collaborative. Design your concept as a world. Each detail is an opportunity for a story to be told with, not to, your audience.