What Is 30 Second Designer?

30 Second Designer is a collection of design rules for designers of all types. Each defines an aspect or a process that you, the designer, can immediately put into use in your own practice.

This week the topic is:


Eventful Places

Images and interaction of all sorts start with our experience as a person in a place.  All people make spaces into events for moments in our life:  celebrations, quiet nights in, wild parties, or sacred reflection.  Architectural Designers refer to this as a Genius Loci, the quality that makes a space deeply memorable, otherwise known as the story a space tells. 


By treating every visual as a space you can then:


Establish an Event 

Construct the Event  

Experience the Event



Summary: Treat all work like a space to be decorated. A page, a video frame, or a game is an opportunity for a memorable event.  The design will be more memorable if the audience has experienced an event.